In a landscape often dominated by gritty indie or classic rock, South Wales has found its vibrant, unapologetic pop champion in MACY. Since her breakthrough debut with “Cinema” in 2020, the Blaenau Gwent-born artist has been meticulously crafting a sound that feels both intimately “bedroom-produced” and undeniably arena-ready. Her journey from Abertillery to the international stage is a masterclass in resilience; coming from an area where the music industry infrastructure is often sparse, MACY’s rise has been fueled by a fierce independence and a refusal to wait for permission. By 2026, she hasn’t just entered the room—she’s redesigned it, balancing a staggering two million global streams with a commitment to her roots that sees her frequently returning to local schools to inspire the next generation of Welsh creatives.
MACY’s newest offering, “Please Keep Talking,” is a definitive statement of her artistic evolution and sharp, observational wit. Produced by the acclaimed Zak Lloyd—whose credits include work for the likes of Charli XCX and Taylor Swift—the single is a playful, tongue-in-cheek anthem dedicated to the universal agony of being trapped in a conversation that simply won’t end. Blending the glossy production of Dua Lipa with the soulful energy of Olivia Dean, the track turns a mundane social struggle into a high-energy pop moment. Written alongside longtime collaborator Owain Felstead at Birchwood Recording Studio, the single captures the exact moment where social anxiety meets sarcasm, creating a relatable loop that is as fun to listen to as it was to record.
The live arena is where MACY truly solidifies her “it girl” status. Her 2025 run was nothing short of a victory lap, featuring a high-octane performance at The In It Together Festival and a coveted, packed-out set at The Rockin’ Chair during FOCUS Wales. Whether she is performing for 50,000 people at the Principality Stadium or delivering a sophisticated solo at the BAFTA Cymru Awards, her star quality is undeniable. This magnetic presence has translated seamlessly to the screen, with a TV debut on ITV’s BackStage and consistent A-list support from BBC Radio Wales and BBC Radio 1. Her self-curated mini-festival, PLANET POP, further proves her visionary mindset, as she builds a community around her “dreamy nu-disco” sound rather than just a fanbase.
Ultimately, MACY’s success is a testament to the power of authentic storytelling paired with a relentless work ethic. Her music provides a sense of solidarity, naming the awkward truths of modern life while keeping the listener dancing. As she continues to bridge the gap between her bedroom studio and the global charts, MACY remains grounded by her mission to foster empathy and self-expression. “Please Keep Talking” isn’t just a catchy single; it’s the sound of an artist who has found her voice and isn’t afraid to use it—even if she’s secretly looking for the nearest exit from the conversation.
Follow Macy:
https://www.instagram.com/macymusic__
https://vm.tiktok.com/ZMe8pVvy2
https://www.youtube.com/c/MACYmusic
https://www.facebook.com/MacyMusic
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